Senior SEO Specialist

We are looking for a Senior SEO Specialist to join our growing team. You must have a thorough understanding of SEO, a passion for data, and an entrepreneurial spirit. You lead SEO audits and consulting for our clients and work closely with our internal teams as an expert on SEO. Knowledge of Google Analytics is a plus. Responsibilities:

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications

• Bachelor’s degree in Marketing, Analytics, Data Science, or a related field
• At least five years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Comfortable in a client-facing role as a SEO consultant
• Ability to work independently
• Willingness to learn new technologies and keep up with trends and changes in the analytics field
• Knowledge of or experience in higher education is a plus
• Experience with the implementation of Google Analytics via Google Tag Manager is a plus
• Experience with Google Analytics 4 and Analytics tools is a plus

ZHERO is a fast-growing company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. For more information, or to apply please submit your cover letter and résumé to office@zheromedia.com.